Dubai, UAE - BYD, the world’s leading manufacturer of new energy vehicles (NEVs) and power batteries, proudly launched the Han EV in the United Arab Emirates (UAE) on November 22nd. This announcement coincides with the grand opening of the state-of-the-art BYD Showroom & Discovery Center at Dubai Festival City, a collaborative venture with Al-Futtaim Electric Mobility Company, a renowned global player in electric vehicles and renewable energy solutions. Together, the new model and flagship facility embody a commitment to automotive excellence and sustainable technology in the UAE.

The Han EV, a flagship model for BYD, boasts cutting-edge technologies and a distinctive design inspired by the brand’s dynasty-themed passenger cars, merging profound Chinese culture with the expressive face of the oriental dragon. Crafted by BYD’s Global Design Director, Wolfgang Egger, the Dragon Face design has garnered international acclaim.

Aligned with BYD’s global design language, the showroom features a sophisticated blend of clean whites, greys, and warm timber accents. Covering approximately 800 square meters, the showroom reflects BYD and Al-Futtaim Electric Mobility’s dedication to environmental sustainability, choosing to repurpose an existing building to minimize its carbon footprint. Located strategically with direct mall access, the showroom aims to attract a diverse audience, from casual mall-goers to avid car enthusiasts.

AD Huang, General Manager of BYD Middle East & Africa, remarked, “This showroom embodies BYD’s commitment to innovative technology harmonized with environmental responsibility. Our partnership with Al-Futtaim Electric Mobility Company has allowed us to create a space that not only showcases our latest electric vehicles but also educates and inspires customers about the future of sustainable mobility.”

Hasan Nergiz, Managing Director of Al-Futtaim Electric Mobility Company, added, “The launch of this showroom is a significant milestone in our journey with BYD. It represents more than just a showroom; it signifies a commitment to sustainable mobility solutions and embodies our vision for the future of the automotive industry in the UAE.”

BYD, founded in 1995 as a battery technology innovator, is dedicated to empowering change through sustainable innovations by building a complete clean energy ecosystem that lessens the reliance on fossil fuels worldwide. In 2022, BYD announced that it has stopped the production of ICE vehicles to focus on BEV and PHEV products and achieved the sales of 1.86 million units of new energy passenger vehicles, making it the first automaker to make such a shift and the best-selling one in the world. To promote sustainable development, BYD will continue to develop new technologies, stay true to its commitment to environmental responsibility, and offer better mobility experiences to customers all around the world.