Amsterdam, NL, December 17th, 2024 – BYD, the world’s leading manufacturer of new energy vehicles (NEVs), becomes an official partner with the UEFA European Under-21 Championship Slovakia 2025 (UEFA Under 21). Following its successful collaboration with UEFA for UEFA EURO 2024, BYD becomes the first NEV brand to partner consecutively with both the UEFA EURO and U21 EURO tournaments, and the first Chinese car maker to secure consecutive partnerships with UEFA.
BYD becomes an official partner with
the UEFA European Under-21 Championship Slovakia 2025
One of Europe’s premier national team football competitions, the UEFA European Under-21 Championship brings together the continent's most talented young players. BYD aims to support their growth and inspire the next generation by championing values such as teamwork, determination, and innovation. By aligning with the tournament’s mission to nurture young talent, BYD will help to provide emerging football stars with a grander stage to achieve their professional dreams, resonating with the brand’s official slogan, "Build Your Dreams".
BYD’s sponsorship of the UEFA Under-21 Championship Slovakia 2025 highlights a mutual effort with the tournament organizers to promote a greener approach and support sustainability goals. Through this partnership and its electric vehicles, BYD is promoting green mobility and environmental stewardship. The collaboration also emphasizes engagement with younger generations, who are instrumental in driving sustainability, highlighting the importance of eco-friendly transportation and sustainable development, and encouraging them to address climate challenges and embrace a greener future through education and action. With this partnership, BYD reinforces its commitment to inspiring the next generation and creating a more sustainable world.
In June 2024, BYD brought together nearly 100 young football enthusiasts from across China to experience the excitement of UEFA EURO 2024 matches in Germany. These aspiring players also participated in training sessions with youth teams from renowned German clubs. Building on this initiative, BYD’s partnership with the UEFA Under-21 Championship underscores its dedication to empowering the next generation while upholding the enduring values of sportsmanship, teamwork and perseverance.
The UEFA European Under-21 Championship 2025 will take place across eight cities in Slovakia between 12 June and 29 June 2025. UEFA has kicked off a Trophy Tour across several Slovakian host cities this month, giving European fans the opportunity to experience BYD’s innovative EV technology and its commitment to green development. As an Official Partner and the Official E-Mobility Partner for the 2025 Under-21 EURO, BYD will keep sustainability at the heart of its sponsorship by providing a number of new energy vehicles for various stakeholders during the tournament.
Michael Shu, Managing Director of BYD Europe, says, "We are thrilled to partner with the UEFA Under-21 Football Championship, a tournament that embodies the spirit of youth, innovation, and excellence. This partnership aligns with our mission to empower the next generation, promote green mobility through electric vehicle supply, and create a sustainable future. Young people play a vital role in driving social sustainability. BYD aims to leverage the U21 European Championship to promote its green technologies, advocate eco-friendly mobility, and encourage environmental awareness among the youth. Together with the UEFA Under-21 Euro 2025, we aim to inspire a commitment to sustainability and showcase the transformative power of electric vehicles."
UEFA Marketing Director Guy-Laurent Epstein said, "We’re delighted to welcome BYD as a partner for the 2025 edition of the UEFA European Under-21 Championship. This new agreement will build on the successful partnership that we enjoyed at UEFA EURO 2024, and further showcases our shared commitment to innovation, sustainability and delivering exceptional experiences for fans across Europe."
Having recently celebrated its 30th anniversary, BYD has rapidly developed expertise in rechargeable batteries, becoming a steadfast advocate for sustainable development. The company has successfully expanded its new energy vehicle (NEV) footprint across six continents, over 90 countries and regions, and more than 400 cities. BYD recently achieved a historic milestone when it became the world’s first car maker to produce its 10 millionth new energy vehicle.
Since entering the European passenger vehicle market in 2022, BYD has made remarkable strides, establishing a robust network of 270 stores across numerous European countries and launching eight innovative new energy vehicles. Looking ahead to 2025, BYD plans to introduce additional groundbreaking models, further diversifying its product portfolio and solidifying its presence in the region.
Guided by its global brand vision to "Cool the Earth by 1°C", BYD remains committed to enhancing its localization strategy through collaborations with exceptional local partners in Europe. These efforts aim to drive the eco-friendly transformation of transportation across the continent and beyond, fostering sustainable development on a global scale.
