Gen-Z and Millennials have the highest EV icon recognition
As you might expect, younger generations such as Gen-Z and millennials are the most knowledgeable on EV symbols.
88% of Gen-Z (people aged 18-24) could recognise at least one EV icon, and millennials (people aged 25-34) aren’t far behind at 82%. Awareness could be attributed to younger generations’ familiarity and comfort with new technology.
Studies have shown that Millennials and Gen Z are the most eco-conscious, with 94% and 93%, respectively, prioritising eco-friendly products. This environmental awareness may help to explain their strong familiarity with EVs.
London drivers are the most EV savvy
London leads the way for EV know-how. 81% of Londoners could recognise any EV icon. London has the
highest number of EVs at 116,560. However, compared to the city’s population this works out at 13.09 EVs per 1,000 residents.
Following in second place is Aberdeen. 78% of residents in Aberdeen could recognise any EV icon. Aberdeen has a slightly higher number of EVs per 1,000 people at 13.49 registered electric cars.
In third place for EV icon recognition is Belfast. 74% of drivers in this city could recognise any EV icon. Interestingly, Belfast has the most registered EVs compared to London and Aberdeen, at 14.5 per 1,000 residents.
Understanding EV symbols
Electric car dashboard symbols often come in various colours, with specific urgency meanings for each colour, much like an ICE car.
Typically, green or blue icons indicate the system or mode is working effectively, like the regenerative braking icon.
Yellow or amber symbols are a cautionary alert or a malfunction, such as limited power or tyre pressure warning.
Red symbols, however, indicate a serious issue that needs immediate attention, such as an extremely low battery level.